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30min: Powering Sales & Marketing with Open Source

Powering Sales & Marketing with Open Source


Freedom is in your binaries and your manuals, but what about your marketing? Open Source companies require cutting-edge tools for growth hacking, and a new generation of Open Source apps are ready to serve. Witness a modern marketing stack of interconnected CRM, campaign management, analytics and more, with freedom included. Start selling Open Source, using Open Source.

Open Source companies have a dark secret: they're dependent on data-gobbling proprietary platforms for sales (Google Analytics, Salesforce, Mail Chimp, HubSpot...). But powerful Open Source marketing software is thriving under the radar, with integrated replacements available for most popular apps. This talk will reveal the potential of Open Source tools as a complementary marketing stack for generating business.


Day: 2016-09-02
Start time: 16:15
Duration: 00:30
Track: Let‘s talk business



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