30min: Do good things and talk about it - PR for OSS projects
Lessons learned in 20 years of Open Source PR
This talk will tell, teach and train open source community members, company leaders, developers and open source project leads how to deal with the press.
This talk will tell, teach and train open source community members, company leaders, developers and open source project leads how to deal with the press. I will explain basic terms like kitchen call, elevator pitch, nutgraphs, leads, venn diagrams, how to build a decent project description and a working project website. Furthermore, the audience will learn how to write effective news releases and how to talk to the press both in written and spoken word. I will show how to build a working "press team" and how to address the specific needs of the press. Examples of big corporations and working OSS websites will guide through working out your own examples. Generating viral videos, your own text and how to use language properly are also parts of this workshop, as well as general presentation and communication techniques, like spotting the communication partner's interests and how to use different media to attract users, press and media people.
Start time: 14:15
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